Product Development

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In business and engineering, product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.

The product can be tangible (something physical which one can touch) or intangible (like a service or experience), though sometimes services and other processes are distinguished from "products."NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time, and quality are the main variables that drive customer needs. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products. There are many uncertainties and challenges which companies must face throughout the process.

A product is something value to a client either emotional or material. We help you to define the your product concept or idea while going through various steps: Opportunity Identification, Opportunity Analysis, Idea Genesis, Idea Selection, Idea and Technology Development. Also, a product life cycle can have the following stages:

• Product Concept
• Product Design
• Product Implementation
• Product Commercialization

We help businesses, entrepreneurs and investors build business line applications or software products for the marketplace which can be but no limited to: mobile and web apps products, software as a service products, packaged software products, AI agents based on Copilot or ChatGPT, etc. In addition, we have the capability to help with your online marketing, selling efforts and appointment setting.

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